Design Brief: Create and manufacture an interactive arcade gaming panel to promote a new fragrance for Paco Rabanne who partnered with Pac Man.

Solution: The concept selected by the client was an interactive panel to bring Pac-Man’s online game to the streets through an arcade-style panel. It gave the player a chance to win a free sample of the new Paco Rabanne fragrance depending on their score.

Manufacturing: We built an extension to the JCDecaux standard panel, a box to accommodate an arcade-style joystick and buttons to the front of the panel. We worked with game developers to customise an existing Pac-Man’s style game to work in the panel. We added a vending mechanism to fit inside the panel and dispense small sample vials of the fragrance.

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